Professor Tao Chen-Chao from the Department of Communication and Technology of NYCU cooperated with Dean Prabu David of the Michigan State University College of Communication Arts and Sciences and Ph.D. student Xu Ying-Jia of Washington State University, set up task-switching situational experiments using the eye-tracking equipment of the International Research Center for Media Psychology of NYCU to record and analyze gaze trajectories, examine the attention allocation mode during task switching, and further measure the novelty of work efficiency and results. The research paper “Gain in Quantity and Novelty of Work with Intermittent Tasks in Task Switching” was published in an SSCI top international journal The Information Society.
The International Research Center for Media Psychology has established long-term and stable cooperative research relationships with Michigan State University, Ohio State University, Osaka University, and others Conduct media research through a cognitive approach by means of teacher-student off-site research and joint implementation of transnational experiments. On topics such as “media multi-tasking”, “selective exposure”, and “cross-cultural risk communication strategy”, researchers have used eye tracking, physiological signals (such as electrodermal, myoelectricity, heartbeat), and other methods, It has also carried out research with other top foreign university laboratories to facilitate cross-cultural understanding of people’s cognitive information processing and subsequent behavior decisions.
Link to journal: https://www.tandfonline.com/doi/full/10.1080/01972243.2022.2075504
